Why I left a lucrative mid-level career in data science to start over in a software engineering bootcamp

  1. The Great Recession was forcing everyone to justify every marketing dollar spent.
  2. The Internet’s addressability was forcing other media vehicles to begin exploring how they too could become addressable.
  3. With this new iPhone thing Steve just announced, and other “i” related stuff, the world would become even more digitized, and thus, a higher demand for people capable of wrangling and making sense of the data these systems produced.

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